Brand Positioning, Creative Campaigns, Creative Platforms
2019-25

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My role

Brand strategy development

Identified cultural tension and core insight

Audience target and insight development

Creative briefing, oversight, feedback, strategic input, brainstorming and copywriting

Stakeholder and client management

Press

The New York Times (2026)
The New York Times (2025)
The Art Newspaper

Designboom

CLAUDIA.VITARELLI@GMAIL.COM