Claudia Vitarelli is a creative strategy leader with global experience in brand, culture and business. Most recently at Droga5 NY, she partners with senior exec teams to navigate high-stakes creative and business transformation.

With a background in design, fashion, art, and media, Claudia blends sharp commercial thinking with deep cultural insight to create brands people actually care about. She's gone from conducting archival research for Gagosian and Centre Pompidou, to running cultural and audience studies for Bacardi, Playboy, Nike, to leading global brand positioning and brand-driven business transformation for Fortune 100 companies.

Born and grown in Italy, Claudia is also an entrepreneur, mentor and independent advisor.